- Видео 84
- Просмотров 173 068
Superweek Analytics Summit
Венгрия
Добавлен 22 апр 2012
SUPERWEEK conference is a unique, annual gathering of digital marketing professionals, analysts and thought leaders of the digital analytics industry.
Attribution, attribution, attribution (SPWK TV 2025)
Daniel Perry / Reed Measurelab - Lewes, UK
Russell McAthy / Ringside Data - London, UK
Russell McAthy / Ringside Data - London, UK
Просмотров: 99
Видео
Building an Analytics Community in House (SPWK TV 2025)
Просмотров 6119 часов назад
Paula Sappington / Memphis (TN), USA Christopher Schepelle / DHL - Bornheim, Germany Caio Gerab Tramontina / Banco Itaú - São Paulo, Brazil
Teaching People to Love Data (SPWK TV 2025)
Просмотров 6219 часов назад
Julian Erbsloeh / Fresh Egg - Worthing, UK Johan van de Werken / Select Star - Utrecht, Netherlands Daniel Perry-Reed / Measurelab, Lewes, UK
Core Metrics for Brands (SPWK TV 2025)
Просмотров 4419 часов назад
Jenn Kunz / 33 Sticks - Kennesaw, (GA), USA Elena Nesi / Monks - Rome, Italy Robert Petkovic / Analytics&Co - Rijeka, Croatia
Being Tool Agnostic (SPWK TV 2025)
Просмотров 4719 часов назад
Uğur Gürsel / Show Up Consulting - Istanbul, Turkey Krisztián Korpa / Data to Value - Budapest, Hungary
Hiring Your First Employees (SPWK TV 2025)
Просмотров 4519 часов назад
Matthew Brandt / Well - Zürich, Switzerland Dan Truman / Duga Digital - London, UK
SPWK TV 2025: Daily Report
Просмотров 4519 часов назад
Fosca Fimiani / Havas, Aalst, Belgium Rick Dronkers / Data to Value, The Hague, Netherlands Jomar Reyes / Brand Leadership Community, Copenhagen, Denmark
Optimising the Brand Experience With Martech and Data (SPWK TV 2025)
Просмотров 3919 часов назад
Ezequiel Boehler / Conductrics - Buenos Aires, Argentina Galya Titova / Deliverance - Sofia, Bulgaria Doug Hall / Duga Digital - London, UK
Lessons Learned Working With Large Enterprises (SPWK TV 2025)
Просмотров 5319 часов назад
Krista Seiden / KS Digital - San Francisco, USA
Analytics Conspiracies (SPWK TV 2025)
Просмотров 34День назад
Steen Rasmussen/ IIH Nordic - Copenhagen, Denmark
The Intersection of Martech and Data Integration (SPWK TV 2025)
Просмотров 37День назад
Zorin Radovancevic / Escape - Zagreb, Croatia Yehoshua Coren / Analytics Ninja - Jerusalem, Israel Russell McAthy / Ringside Data - London, UK
Chat With Fosca: Alternative Thinking (SPWK TV 2025)
Просмотров 21День назад
Melanie Hall / Austin, Texas Kelly Wortham / Test & Learn Community - Springfield (MO) USA
Adapting to a Changing Work World (SPWK TV 2025)
Просмотров 43День назад
Julien Coquet / Montélimar, France Riccardo Malesani / RM_Analytics - Siena, Italy
Martech Future of Product Innovation (SPWK TV 2025)
Просмотров 70День назад
Martech Future of Product Innovation (SPWK TV 2025)
"Pure Emotions" - #SPWK 2024 Digital Analytics Documentary
Просмотров 2,8 тыс.6 месяцев назад
"Pure Emotions" - #SPWK 2024 Digital Analytics Documentary
"Time-Series Analysis: Concepts, Techniques and Some Cautionary Tales" - Tim Wilson (Columbus, USA)
Просмотров 1 тыс.Год назад
"Time-Series Analysis: Concepts, Techniques and Some Cautionary Tales" - Tim Wilson (Columbus, USA)
#SPWK 2023: Vendor Wars - Digital Analytics Vendors Panel Discussion (JAN 31)
Просмотров 397Год назад
#SPWK 2023: Vendor Wars - Digital Analytics Vendors Panel Discussion (JAN 31)
ONE WORLD [#SPWK Digital Analytics Documentary 2023]
Просмотров 1,5 тыс.Год назад
ONE WORLD [#SPWK Digital Analytics Documentary 2023]
"Server-Side Tagging: Data Quality or Data Quantity?" - Simo Ahava (Simmer - Helsinki, Finland)
Просмотров 6 тыс.2 года назад
"Server-Side Tagging: Data Quality or Data Quantity?" - Simo Ahava (Simmer - Helsinki, Finland)
"What Data Analysts Can Learn From Classical Mandolinists" - Fred Pike / Northwoods (USA)
Просмотров 2122 года назад
"What Data Analysts Can Learn From Classical Mandolinists" - Fred Pike / Northwoods (USA)
"THE GAME" - Digital Analytics Documentary 2022
Просмотров 1,9 тыс.2 года назад
"THE GAME" - Digital Analytics Documentary 2022
"This Is Your 18 Month Analytics Roadmap" - Doug Hall / Media Monks (Windsor, UK)
Просмотров 8252 года назад
"This Is Your 18 Month Analytics Roadmap" - Doug Hall / Media Monks (Windsor, UK)
"IAB’s TCF, From Standard (?) To Unlawful Processing" - Aurélie Pols (Madrid, Spain)
Просмотров 3552 года назад
"IAB’s TCF, From Standard (?) To Unlawful Processing" - Aurélie Pols (Madrid, Spain)
"Multi-Touch Attribution: Approaches and the Tradeoffs (And Fallacies) Therein" - Tim Wilson / USA
Просмотров 10 тыс.2 года назад
"Multi-Touch Attribution: Approaches and the Tradeoffs (And Fallacies) Therein" - Tim Wilson / USA
"AB Testing: Cause, Effect and Uncertainty" - Matt Gershoff / Conductrics (Austin, TX - USA)
Просмотров 8952 года назад
"AB Testing: Cause, Effect and Uncertainty" - Matt Gershoff / Conductrics (Austin, TX - USA)
"Analytics in the Age of the Modern Data Stack" - Ibrahim Elawadi / Greenpeace (Netherlands)
Просмотров 2,2 тыс.2 года назад
"Analytics in the Age of the Modern Data Stack" - Ibrahim Elawadi / Greenpeace (Netherlands)
SPWK.TV: Part 6/6 (24-hour live stream on February 3, 2021 from 1300 UTC)
Просмотров 3833 года назад
SPWK.TV: Part 6/6 (24-hour live stream on February 3, 2021 from 1300 UTC)
SPWK.TV: Part 5/6 (24-hour live stream on February 3, 2021 from 0700 UTC)
Просмотров 2923 года назад
SPWK.TV: Part 5/6 (24-hour live stream on February 3, 2021 from 0700 UTC)
SPWK.TV: Part 4/6 (24-hour live stream on February 3, 2021 from 0100 UTC)
Просмотров 2743 года назад
SPWK.TV: Part 4/6 (24-hour live stream on February 3, 2021 from 0100 UTC)
Lovely to listen to you both! Would love to get a simple sample of an SOW that you use
This is great thank you
Back to the Mountain? NICE!
Excellent💗💗💗
That’s incredibly inspiring and career-motivating. Thank you for sharing. I hope to be there in 2025.
Loved it
The analogy between poker and marketing/business reminds me of the ludic fallacy. In "The Black Swan", Nassim Taleb explains the difference between everyday randomness and randomness in the context of games.
if you used a regular regression model for mmm it will be very inaccurate. You need bayesian hierarchal models to deal with adstock and hill saturation .
All models are wrong, but some are useful.
The best explanation of information entropy I have seen, so far.
Y en que estaba la UE que se atrasó 25 años?
So far the most helpful video I watched on this attribution topic! Thanks for sharing
Fabolous Presentation
Great Simo Ahava
I love the last example and have used it for predicting promotional performance
This is awesome!
Fantastic presentation!
Who added background music with this amount of bass? Is there an unedited version? The music is way too loud.
Grande Simo...
What an amazing presentation. Thank you - to both Simo, but also the team who put on this event. Even down in New Zealand we hear and see the impact of SST 👍
🌍🌎🌏🌐🗺🗾🌾🥰
I’m so glad I’ve convinced Fred to come and I’m thankful for mention as well as for a few great evenings at the lobby with guitars, mandolin and data :)
Thank you for the amazing content you plan and publish. Just wanted to say thank you after watching your videos for many years
is this roadmap only for ecommerce ..what about poor SMBs like us ? :D
Everyone else is in a way worse situation
One of the best data talks that ever hear. This inspires me to think about the way that all is connected and in the climate impact... Thanks Ibrahim!!
Thanks Ibrahim for this insightful speech and see you in next Superweek
Excellent presentation!
Thanks for this wonderful marvel of so much 'Data'. VALUABLE ❤️
AYO THATS MY DAD!!!
WE LOVE italian style....good job Matteo and Roby....
Convoluted....
Shaloom.
Good job
This is awesome. Thanks everyone.
Great content
Hope to be able to attend some time. Regarding the topic of the documentary, I think we need to include the actual reasons behind the threats of leaks and data exploitation. The true reasons of all wrong doing at social level. The system itself.
I love it. Thanks, SuperWeek for this experience! See you next year <3
Best people in the world! And best conference ever! <3
in the wolrd ???
🎉🎉🎉
What did you think of the Moneyball movie?
Are these slides publicly available?
Yes, Simo tweeted the slides earlier: twitter.com/simoahava/status/1222917315039240192
@@supervveek Great! Thank you very much for the link!
Thank you @superweek
Quite the intro!
Well Dench
Excellent
Must watch for any digital analyst! Nerds forseeng the future!
Fantastic work again, Zoli!
Loved this talk.
Yehoshua Coren's sun is awesome... Watch to the end.